Viruchagam Ponni Rice for Traditional Meals

Everyday rice for traditional Tamil lunch and dinner. Made by Chennai Rice Industries, Erode, Tamil Nadu.

Look for the blue and gold pack. Viruchagam suits the everyday traditional Tamil menu: steamed rice with kuzhambu, rasam and poriyal at lunch, or a simple plate of rice and curd at dinner. Dependable grains that cook well day after day make it a reliable rice for regular family cooking all through the week.

Pack label: Poompuhar Ponni. Poompuhar Ponni in the blue and gold pack, from SNR RNR paddy.

Best dishes to cook with Viruchagam

Pack sizes and prices

PackPrice (incl. GST)Availability
5 kg₹582 (MRP ₹619)In stock
10 kg₹1,050 (MRP ₹1,209)In stock
26 kg₹2,499 (MRP ₹2,899)In stock

Delivery is extra and depends on the PIN code (shown before payment). Delivered across India from Erode.

How to cook it

Rice guides

About Chennai Rice Industries

  • Family-run rice mill at Nasiyanur, Erode, Tamil Nadu, founded in 1980.
  • Capacity of 2,44,000 tonnes a year (MTPA), with 61,500 MT of paddy storage in 31 silos.
  • Paddy is selected, tested, stored, parboiled (for boiled rice), milled on a 10-stage line (cleaning, husking, polishing, grading, colour sorting) and packed at the Erode plant.
  • Sells Ponni rice and idli rice in 5, 10 and 26 kg packs (Rudra and Thaaram Nei Kitchadi in 25 kg) through distributors, shops and online across India.

Contact: WhatsApp +91 70666 46667 · support@chennairiceindustries.com · Contact page